03_Overview of digital marketing technologies.mp4

  01_Building your marketing technology stack.mp4

  02_What you should know before watching this course.mp4

  04_Putting the stack into action with governance.en.srt

  05_Understanding today's marketing data.en.srt

  06_Marketing with search engines.en.srt

  07_Using display and programmatic advertising.en.srt

  08_Leveraging social media.en.srt

  09_Reaching consumers with email and marketing automation.en.srt

  10_Being present with content marketing.en.srt

  11_Creating your digital presence.en.srt

  12_Building a content management system (CMS).en.srt

  13_Selling online with ecommerce.en.srt

  14_Tracking it all with web analytics.en.srt

  15_Testing for conversion rate optimization.en.srt

  16_Targeting and personalizing the digital experience.en.srt

  17_Leveraging user experience and voice of customer tools.en.srt

  18_Organizing with a tag management system.en.srt

  19_Keeping on top of customer relationship management (CRM).en.srt

  20_Running and operating the business with technology.en.srt

  21_Data management and customer data platforms (DMPs and CDPs).en.srt

  22_Preparing and storing data.en.srt

  23_Communicating data through dashboards and data visualization.en.srt

  24_Attributing value to marketing channels and campaigns.en.srt

  25_Learning and predicting with data exploration and modeling.en.srt

  26_Learning more about marketing technology stacks.en.srt

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