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Building Marketing Technology Stack AM}
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Torrent Files List
AM.Torrents.nfo (Size: 1.83 GB) (Files: 30)
AM.Torrents.nfo
0 Introduction
437279_00_02 - What you should know before watching this course.mp4
437279_00_01 - Welcome.mp4
1 Understanding the Components of Digital Marketing
437279_01_01 - A brief history of digital marketing.mp4
437279_01_04 - Understanding the marketing data being generated.mp4
437279_01_02 - An overview of digital marketing technologies.mp4
437279_01_03 - Putting the stack into action with governance.mp4
2 Reacjing Customers with the Digital Advertising Layer
437279_02_05 - Being present with content marketing.mp4
437279_02_01 - Marketing with search engines.mp4
437279_02_03 - Leveraging social media.mp4
437279_02_02 - Using display advertising.mp4
437279_02_04 - Reaching consumers with email & marketing automation.mp4
7 Conclusion
437279_07_01 - Tying it all together and taking the next steps.mp4
5 Leveraging the Back-Office Layer
437279_05_02 - Running and operating the business with technology.mp4
437279_05_04 - Preparing and storing all this data.mp4
437279_05_03 - Leveraging a data management platform (DMP).mp4
437279_05_01 - Keeping on top of customer relationship management (CRM).mp4
6 Communicating & Optimizing in the Analysis Layer
437279_06_01 - The importance of communicating and activating marketing data.mp4
437279_06_02 - Communicating data through dashboarding and data visualization.mp4
437279_06_04 - Learning and predicting with data exploration and modeling.mp4
437279_06_03 - Attributing value to marketing channels and campaigns.mp4
4 Measuring the Digital Landscape in the Clickstream Layer
437279_04_03 - Targeting and personalizing the digital experience.mp4
437279_04_04 - Leveraging user experience and voice of the customer tools.mp4
437279_04_02 - Testing for conversion rate optimization.mp4
437279_04_05 - Organizing it all with tag management.mp4
437279_04_01 - Tracking it all with web analytics.mp4
3 Providing the Digital Experience
437279_03_02 - Building on a content management system (CMS).mp4
437279_03_03 - Selling online with ecommerce.mp4
437279_03_04 - Going mobile.mp4
437279_03_01 - Creating your digital presence.mp4
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