~Get Your Files Here !

  1 - Discovery check in and foundations

   2 - Value proposition case studies.mp4

  2 - Comparison charting start

   1 - Comparison charting intro - Make a Copy- Value Proposition Exercise.url

   1 -Make a Copy- Value Proposition Exercise.url

   3 - Pawfect Companion Example walkthrough.mp4

  3 - Customer insight synthesis

   2 - Pain points and benefits.mp4

  4 - Founder advantage

   2 - Founder traits.mp4

  5 - Positioning themes and quadrant basics

   2 - Choose your final themes.mp4

  6 - Market mapping and persona match

   2 - Scores and reflection.mp4

  7 - Value proposition statement and wrap

   2 - Discovery phase wrap.mp4

  Bonus Resources.txt