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  01 - Introduction

   01 - Maximizing profit and value from consultancy projects.srt

  02 - 1. Service Differentiation

   01 - How to differentiate your consultancy brand.srt

   02 - How to differentiate your consultancy service.srt

   03 - Five dials of business transformation for consultants.srt

  03 - 2. Price Positioning

   01 - Price positioning for your consultancy.srt

   02 - Naming psychology for consulting services.srt

   03 - Pricing psychology for consulting services.srt

  04 - 3. Selling Value

   01 - Tangible consultancy value for clients.srt

   02 - Intangible consultancy value for clients.srt

   03 - Communicating your consultancy value.srt

  05 - 4. Maximizing Profit

   01 - Calculating consultancy project costs.srt

   02 - Augmenting consultancy day rates.srt

   03 - Qualifying consultancy projects.srt

  06 - 5. Moving from Day Rates to Selling Value

   01 - Understanding your value from consulting clients.srt

   02 - Understanding consultancy buyer types.srt

   03 - Moving from day rates to value sales in consultancy.srt

  07 - Conclusion

   01 - Maintaining profit and value from consultancy projects.srt

  Bonus Resources.txt

  Ex_Files_Maximizing_Profit_and_Value

   Exercise Files