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  01 - Introduction

   01 - Fuel for your marketing growth engine and growth journey.srt

  02 - 1. Establishing the Foundation for Your Marketing Data Analytics

   01 - Focus on the metrics that matter most.srt

   02 - Assess and benchmark your marketing program.srt

  03 - 2. Optimizing Performance with Your Marketing Data Analytics

   01 - Use your marketing data to validate and scale.srt

   02 - Leveraging your customer journey for strategic insights.srt

  04 - 3. Fostering Connection and Intent with Your Marketing Data Analytics

   01 - Fostering a growth mindset and psychological safety.srt

   02 - Creating the right culture and collaboration using the data.srt

  05 - 4.Leveraging AI For Marketing Data Analytics

   01 - Using AI to hack what to track in your marketing data.srt

   02 - Using AI to see where you're at.srt

   03 - Using AI to convey the best story from your marketing data.srt

  06 - Conclusion

   01 - Data-driven growth plan.srt