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[ CourseWikia com ] Linkedin - Excel for Marketers (2023)
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Get Bonus Downloads Here.url (Size: 535.36 MB) (Files: 91)
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01 - Introduction
01 - Leveraging the power of Excel for marketing.mp4
01 - Leveraging the power of Excel for marketing.srt
02 - Using the exercise files.mp4
02 - Using the exercise files.srt
02 - 1. Excel Basics for Marketers
01 - Sources of marketing data.mp4
01 - Sources of marketing data.srt
02 - Fixing data formatting issues.mp4
02 - Fixing data formatting issues.srt
03 - Navigating large data sheets.mp4
03 - Navigating large data sheets.srt
04 - How to use formulas for analysis.mp4
04 - How to use formulas for analysis.srt
05 - Common marketing metrics.mp4
05 - Common marketing metrics.srt
03 - 2. Build a Data-Driven Marketing Plan
01 - Mapping out your marketing funnel.mp4
01 - Mapping out your marketing funnel.srt
02 - Building a top-down marketing plan.mp4
02 - Building a top-down marketing plan.srt
03 - Building a bottom-up marketing plan.mp4
03 - Building a bottom-up marketing plan.srt
04 - Plotting the volume vs. cost tradeoff.mp4
04 - Plotting the volume vs. cost tradeoff.srt
05 - Forecasting user retention over time.mp4
05 - Forecasting user retention over time.srt
06 - Calculating how long to run an AB test.mp4
06 - Calculating how long to run an AB test.srt
07 - Building a marketing mix model.mp4
07 - Building a marketing mix model.srt
04 - 3. Analyze Your Campaign Performance
01 - Analysis with tables, totals, and filters.mp4
01 - Analysis with tables, totals, and filters.srt
02 - Joining multiple data sets together.mp4
02 - Joining multiple data sets together.srt
03 - Segmenting your data with PivotTables.mp4
03 - Segmenting your data with PivotTables.srt
04 - Plotting your data visually with charts.mp4
04 - Plotting your data visually with charts.srt
05 - Finding daily, weekly, and monthly trends.mp4
05 - Finding daily, weekly, and monthly trends.srt
06 - Building a weekly report template.mp4
06 - Building a weekly report template.srt
07 - Building a performance dashboard.mp4
07 - Building a performance dashboard.srt
08 - Cell extraction for further segmentation.mp4
08 - Cell extraction for further segmentation.srt
09 - The long tail and the 8020 rule.mp4
09 - The long tail and the 8020 rule.srt
10 - Calculating statistical significance.mp4
10 - Calculating statistical significance.srt
05 - 4. Build Marketing Campaigns in Bulk
01 - Bulksheets for Google and Meta Ads.mp4
01 - Bulksheets for Google and Meta Ads.srt
02 - Concatenating multiple URL parameters.mp4
02 - Concatenating multiple URL parameters.srt
03 - Text manipulation for ad copy generation.mp4
03 - Text manipulation for ad copy generation.srt
04 - Building complex formulas the easy way.mp4
04 - Building complex formulas the easy way.srt
05 - Introduction to task automation with macros.mp4
05 - Introduction to task automation with macros.srt
06 - Conclusion
01 - Continuing with Excel as a marketer.mp4
01 - Continuing with Excel as a marketer.srt
Bonus Resources.txt
Ex_Files_Excel_for_Marketers
Exercise Files
01
01_01 Sources of marketing data.xlsx
01_02 Fixing data formatting issues.xlsx
01_03 Navigating large data sheets.xlsx
01_04 How to use formulas for analysis.xlsx
01_05 Common marketing metrics.xlsx
~$01_01 Sources of marketing data.xlsx
02
02_01 Mapping out your marketing funnel.xlsx
02_02 Building a top down marketing plan.xlsx
02_03 Building a bottom-up marketing plan.xlsx
02_04 Plotting the volume vs cost tradeoff.xlsx
02_05 Forecasting retention over time.xlsx
02_06 Calculating how long to run an AB test.xlsx
02_07 Building a marketing mix model.xlsx
03
03_01 Analysis with tables total and filters.xlsx
03_02 Joining multiple datasets together.xlsx
03_03 Segmenting your data with pivot tables.xlsx
03_04 Plotting your data visually with charts.xlsx
03_05 Finding daily weekly monthly trends.xlsx
03_06 Building a weekly report template.xlsx
03_07 Building a performance dashboard.xlsx
03_08 Cell Extraction for further segmentation.xlsx
03_09 The long tail and the 80-20 rule.xlsx
03_10 Calculating statistical significance.xlsx
04
04_01 Bulksheets for Adwords and Facebook.xlsx
04_02 Concatenating multiple URL parameters.xlsx
04_03 Text manipulation for ad copy generation.xlsx
04_04 Building complex formulas the easy way.xlsx
04_05 Intro to task automation with macros.xlsm
Metrics_Glossary.pdf
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