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Linkedin - Master Digital Marketing [AhLaN]
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Torrent Files List
03.Social Media Marketing Strategy - TikTok and Instagram Reels (Size: 5.80 GB) (Files: 450)
03.Social Media Marketing Strategy - TikTok and Instagram Reels
03-Effective Marketing Strategies for TikTok Videos
01-Top strategies for creating effective TikToks.mp4
02-Understanding the TikTok algorithm.mp4
03-Using hashtags effectively.mp4
04-Capitalizing on trends and challenges.mp4
05-Leveraging influencers.mp4
06-Creating ads.mp4
07-Using other TikTok tools and techniques.mp4
01-Introduction
01-Build a social strategy for TikTok and Reels.mp4
02-Short-Form Video in Todays Marketing Landscape
01-Modern digital marketing strategies.mp4
02-The role of short-form video in social media marketing.mp4
03-Techniques to create strong short-form video.mp4
04-Digging deeper TikTok.mp4
05-Digging deeper Instagram Reels.mp4
04-Effective Marketing Strategies for Instagram Reels
01-Connections between Reels and TikTok strategies.mp4
02-Understanding the unique selling points of Instagram Reels.mp4
05-Conclusion
01-Implementing your social strategy for TikTok and Reels.mp4
README.txt
01.SEO - Link Building
01-Introduction
01-Grow site traffic with strong links.mp4
02-Link Basics
01-Learn why links are important.mp4
02-Discover link analysis tools.mp4
03-Understanding link popularity.mp4
04-Learning the PageRank algorithm.mp4
05-Understanding sitewide authority.mp4
03-Designing Links
01-Discovering important link elements.mp4
02-Learning where to place links.mp4
03-Creating the perfect link.mp4
04-Building a Link Profile
01-Finding value in link analysis.mp4
02-Real vs fake links.mp4
03-Grab the low-hanging fruit.mp4
04-Local pages and directory links.mp4
05-Working with bloggers.mp4
06-Creating link bait.mp4
07-Social networking links.mp4
08-Should you buy links.mp4
09-Additional link sources.mp4
05-Conclusion
01-Learn more about link building.mp4
02.SEO - Videos
01-Introduction
01-Video marketing powerful stuff.mp4
02-The video marketing players.mp4
03-Video in the sales cycle.mp4
02-Start with Keyword Research
01-Keyword research.mp4
02-Use a keyword research tool.mp4
03-Organize keywords.mp4
04-Keywords for video.mp4
03-Optimizing Video for Rankings
01-Planning your videos with scripting for clicks and attention.mp4
02-Integrate keywords into video titles filenames and descriptions.mp4
03-Write effective titles.mp4
04-Create playlists to increase retention.mp4
05-Using subtitles to increase search engine optimization SEO.mp4
06-Embed and optimize video on your website.mp4
04-Optimizing for Popularity
01-The YouTube algorithm—the rich get richer.mp4
02-Popularity factors in YouTube.mp4
05-Get More Clicks from Results
01-Clicks and impressions click-through rate CTR.mp4
02-Thumbnail Always create custom thumbs.mp4
03-Nail an introduction that suits your audience.mp4
06-Optimizing for Views
01-Category Increase views by getting in playlists and similar content.mp4
02-Cards Increase your engagement.mp4
03-End screens Cross-promote your content.mp4
04-Retention Dont lose your audience.mp4
07-Analytics and Measurement
01-Watch time views and retention.mp4
02-Demographics and traffic sources.mp4
08-Next Steps
01-Next steps.mp4
Master Digital Marketing.png
04.SEO - Keyword Strategy
01-Introduction
01-Search is life.mp4
02-Keywords The foundation of digital marketing.mp4
03-Why keywords.mp4
02-Starting Keyword Research
01-Keywords research shows intent.mp4
02-Keywords provide context.mp4
03-Research the SERPs.mp4
04-Keyword tools Search engines.mp4
05-Keyword tools Wordtracker.mp4
03-Analyzing Keyword Patterns
01-Keyword concepts Long tail and short tail.mp4
02-Keyword concepts Plurals.mp4
03-Keyword concepts Questions.mp4
04-Keyword research Buying cycle.mp4
05-Keyword research Observations.mp4
06-Keyword research Organize by phrase structure.mp4
04-Map Keywords across the Customer Lifecycle
01-Use trends data to complete the picture.mp4
02-Apply your data to your website structure.mp4
03-Map your keyword data to a calendar.mp4
04-Present your strategy.mp4
05-Apply Keywords to Optimize Your Website
01-Start with the page title.mp4
02-How search engines display your URLs and page descriptions.mp4
03-Optimize primary page structures.mp4
04-A word of warning about SEO.mp4
05-Take time to optimize the details.mp4
06-Apply Keywords to Optimize Your Paid Search
01-Maintain keyword groups with specific destinations.mp4
02-Build your quality score with keyword themes.mp4
03-Utilize negative keywords.mp4
04-Target ads and campaigns with keywords Location time and words.mp4
07-Apply Keywords to Optimize Your Marketing
01-Content marketing Answer questions and anticipate events.mp4
02-Email Educate and engage the needs of the audience.mp4
03-Social Engage by knowing the need the time and the language.mp4
08-Conclusion
01-Dont be fooled by rankings.mp4
02-Next steps.mp4
05.Marketing Tools - SEO
01-Introduction
01-Develop a professional SEO toolkit.mp4
02-Keyword Research Tools
01-Google Keyword tool.mp4
02-Tools to finding long-tail keywords.mp4
03-Tools to improve content.mp4
04-Keyword ranking tools.mp4
03-Tools to Improving Domain Authority
01-Backlinking tools.mp4
02-MozBar Chrome tool.mp4
03-Remove harmful backlinks.mp4
04-Buzzstream tool.mp4
04-Key SEO Tools
01-Google My Business tool.mp4
02-Structured data.mp4
03-Speed testing tools.mp4
04-Google Alerts.mp4
05-Website Audit Tools
01-Google Search Console.mp4
02-Bing Webmaster tools.mp4
03-Site audit tools UbersuggestAhrefs.mp4
04-ClickFlow AB testing tool.mp4
06-Conclusion
01-Continue your personal SEO journey.mp4
06.Google Ads Essential Training
01-Introduction
01-The power of Google Ads.mp4
02-Pay-Per-Click Advertising
01-An overview of Google Ads.mp4
02-Understanding consumer intent.mp4
03-Where Google Ads appear.mp4
04-How Google Ads appear.mp4
05-Benefits of using Google Ads.mp4
06-Understanding the Google Ads structure.mp4
07-How the Google Ads auction works.mp4
03-Before Getting Started
01-Define your goals.mp4
02-Define your customers.mp4
03-Set realistic expectations.mp4
04-Craft the buyer journey.mp4
04-Getting Started with Ads
01-Signing up for Google Ads.mp4
02-Exploring the dashboard.mp4
03-Exploring campaigns.mp4
04-Exploring ad groups.mp4
05-Exploring ads keywords and insights.mp4
05-Researching Your Keywords
01-How keywords work.mp4
02-Brainstorming keyword ideas.mp4
03-Tools to help with keyword ideas.mp4
04-Use Google Keyword Planner for ideas.mp4
05-Evaluate keyword search volume.mp4
06-Targeting with Keywords
01-Options for targeting with keywords.mp4
02-Broad match targeting.mp4
03-Phrase match targeting.mp4
04-Exact match targeting.mp4
05-Negative match targeting.mp4
07-Creating Your First Google Ads Campaign
01-Choose a campaign goal in Google Ads.mp4
02-Calculate customer lifetime value.mp4
03-Decide on your budget in Google Ads.mp4
04-Set your bids in Google Ads.mp4
05-Set network settings in Google Ads.mp4
06-Select your audience in Google Ads.mp4
08-Creating Your First Advertisement
01-Writing a great ad.mp4
02-Create an ad group and add keywords.mp4
03-Create responsive search ads.mp4
04-Add ad extensions in Google Ads.mp4
05-Finalize your Google Ads campaign.mp4
06-Adjust campaign settings in Google Ads.mp4
09-Advanced Advertising Tracking
01-Connecting Google Analytics.mp4
02-What is conversion tracking.mp4
03-Setting up conversion tracking.mp4
04-Reviewing conversion data.mp4
10-Monitoring Your Advertisements
01-Reports available in Google Ads.mp4
02-Campaign reports in Google Ads.mp4
03-Search term reports in Google Ads.mp4
11-Key Optimization Strategies
01-Key optimization tips.mp4
02-Setting up campaign experiments.mp4
03-Reviewing bid adjustments.mp4
04-Reviewing speed score.mp4
12-Conclusion
01-Continue working with Google Ads.mp4
07.SEO - Optimize Your Social Media Profiles
01-Introduction
01-Leverage SEO to boost visibility in search engines.mp4
02-Building Authority on Social Media
01-Collaborating with influencers.mp4
02-Live events on social media.mp4
03-Content marketing for social media.mp4
04-Social media content syndication.mp4
03-Social Bookmarking
01-What are social bookmarking websites.mp4
02-Twitter marketing for SEO.mp4
03-Reddit marketing for SEO.mp4
04-Pinterest marketing for SEO.mp4
05-Marketing on Digg.mp4
04-Optimizing Your Social Media Profiles
01-Instagram optimization strategies.mp4
02-YouTube keyword and content research.mp4
03-Facebook optimization strategies.mp4
04-Managing multiple social platforms.mp4
05-Social Media Content Creation
01-Shareable content Improve domain authority and website ranking.mp4
02-Creating engaging stories on social media platforms.mp4
06-Conclusion
01-Continue your learning journey with SEO.mp4
08.Digital Marketing Foundations
01-Introduction
01-Connecting with customers online.mp4
02-What is digital marketing.mp4
03-Getting started with digital marketing.mp4
02-The Digital Marketing Framework
01-The building blocks of digital marketing.mp4
02-The marketing funnel.mp4
03-The buyer journey.mp4
04-Creating a buyer journey map.mp4
03-Digital Marketing First Steps
01-Developing a marketing strategy.mp4
02-Defining your value proposition.mp4
03-Identifying your target market.mp4
04-Creating your persona.mp4
05-Establishing goals.mp4
06-Developing your KPIs.mp4
07-Drafting a one-page marketing plan.mp4
04-Digital Marketing Key Concepts
01-Digital marketing is persuasive.mp4
02-Digital marketing is data driven.mp4
03-How online analytics work.mp4
04-Capturing key insights.mp4
05-Connecting with your customer.mp4
05-Digital Marketing Hub and Spokes
01-Understanding your online presence.mp4
02-Deciding on a marketing channel.mp4
03-The power of messaging.mp4
04-Creating lean messaging.mp4
05-How to prioritize in marketing.mp4
06-Digital Marketing with Your Website
01-Optimizing your website.mp4
02-Investing in copywriting.mp4
03-Building landing pages that convert.mp4
07-Digital Marketing with SEO
01-What is SEO.mp4
02-Essential SEO techniques.mp4
03-Evaluating local SEO.mp4
08-Digital Marketing with Paid Channels
01-Introduction to paid advertising.mp4
02-Identifying the value of a customer.mp4
03-Deciding when to pay to advertise.mp4
04-Budgeting for paid marketing.mp4
05-Creating your first paid campaign.mp4
09-Digital Marketing with Social Media
01-The value of social media marketing.mp4
02-Getting started with social media.mp4
03-Deciding on a platform.mp4
04-Building and leveraging followers.mp4
10-Digital Marketing with Email
01-The power of email marketing.mp4
02-Developing an email marketing plan.mp4
03-Dealing with email fatigue.mp4
04-Measuring the success of email.mp4
05-Tools to launch successful campaigns.mp4
11-Digital Marketing with Video
01-The impact of video marketing.mp4
02-Getting started with video marketing.mp4
12-11 Analytics Skills
01-Deciding what to track.mp4
02-Generating reports.mp4
03-Campaign tagging.mp4
13-Additional Marketing Channels
01-Digital marketing Influencer marketing.mp4
02-Digital marketing Automation.mp4
14-Trends to Watch
01-Trends to watch Interactivity.mp4
02-Trends to watch Chatbots.mp4
03-Trends to watch Artificial intelligence.mp4
15-Conclusion
01-Continue learning digital marketing.mp4
09.Social Media Marketing Foundations
Ex_Files_Social_Media_Marketing_foundations.zip
01-Introduction
01-What is social media marketing.mp4
02-Creating a Social Media Strategy
01-Set strategic goals.mp4
02-Define your audience.mp4
03-Choosing the Right Channels
01-Invest in a smart mix of channels.mp4
02-The most widely used social networks.mp4
03-Messaging and chat-based networks.mp4
04-Niche social networks to consider.mp4
04-Publishing on Social Media
01-Crafting engaging messaging.mp4
02-Balancing an editorial calendar.mp4
03-Understanding paid advertising.mp4
05-Interacting with Customers
01-Building and maintaining a community.mp4
02-Providing social-first customer service.mp4
06-Selling on Social Media
01-Encouraging direct and assisted sales.mp4
02-Partnering with influencers.mp4
07-Measuring Social Media Activity
01-Attributing social actions to results.mp4
08-Innovating with Social Media
01-Shifting to passive and private.mp4
02-Experimenting beyond best practices.mp4
09-Conclusion
01-Staying updated on social media marketing.mp4
10.Social Media Marketing - Strategy and Optimization
Ex_Files_Social_Media_Marketing_Optimization.zip
01-Introduction
01-Make social media more effective for your business.mp4
02-Establishing your social media strategy.mp4
02-Start with a SWOT
01-Conducting a social media audit.mp4
02-Using data to understand your social media strengths.mp4
03-Analyzing your SWOT and adapting your social media plan.mp4
03-Whats Driving the Major Platforms
01-Facebook The mass media of social platforms.mp4
02-Engage customers visually on Instagram.mp4
03-Twitter Real-time news video and customer service.mp4
04-LinkedIn Social networking for business professionals.mp4
05-YouTube Video influencers ads.mp4
06-How Pinterest is becoming the new digital mall.mp4
07-Snapchat Showcase your brands creativity.mp4
08-Engage young audiences on TikTok.mp4
04-Turning Strategy into Action
01-Refining your companys content mix.mp4
02-How to create stories.mp4
03-Optimizing paid earned shared and owned media.mp4
05-Conclusion
01-Next steps.mp4
11.Marketing Tools - Social Media
01-Introduction
01-Discover the social media tools you need.mp4
02-What to look for in social media tools.mp4
02-Utilizing Built-In Social Media Tools
01-Build custom ad audiences with Facebook Business Suite.mp4
02-Use Twitter Analytics to evaluate the success of your tweets.mp4
03-Utilizing Facebook and Instagram Messenger.mp4
04-Post long-form video content on Instagram with IGTV.mp4
03-Multipurpose Social Media Management Suites
01-Discover the value of Hootsuite.mp4
02-Explore the top features of Sprout Social.mp4
03-Manage social posts with Buffer.mp4
04-Optimize your social presence with Semrush.mp4
04-Social Media Automation Tools
01-Improve your reach on Instagram with Kicksta.mp4
02-Easily schedule Instagram posts with Later.mp4
03-Automate evergreen social posts with Meet Edgar.mp4
04-Implement a Facebook Messenger bot with MobileMonkey.mp4
05-Content Discovery and Design
01-Curate content with Feedly.mp4
02-Discover effective content with BuzzSumo.mp4
03-Create images and videos with Canva.mp4
04-Create gifs with GIPHY.mp4
06-Social Media Analytics Tools
01-Review detailed YouTube analytics with TubeBuddy.mp4
02-Measure the success of your posts with Sendible.mp4
03-Review detailed analytics for Instagram with Tailwind.mp4
07-Conclusion
01-Next steps.mp4
12.Social Media Marketing - Managing Online Communities
01-Introduction
01-Build your online community using social media.mp4
02-Introduction to Community Building
01-What is community management.mp4
02-Why build your own community.mp4
03-Building Your Online Community
01-Building your strategy.mp4
02-Leveraging social media to build your community.mp4
03-Best practices for community building.mp4
04-Growing Your Online Community
01-Creating content to grow your community.mp4
02-Boosting engagement in your community.mp4
03-Finding your brand influencers.mp4
04-Promoting your community.mp4
05-Measuring Your Success
01-Scaling your community.mp4
02-Measuring your communitys growth.mp4
03-Determining your impact as a community manager.mp4
06-Tools for Community Management
01-Understanding tools for community management.mp4
13.Social Media Marketing with Facebook and Twitter
Ex_Files_Social_Media_Marketing_Facebook_and_Twitter.zip
01-Introduction
01-How social media can help you meet your business goals.mp4
02-Connecting with customers using Facebook and Twitter.mp4
02-Getting Strategic with Facebook and Twitter
01-Developing your social media marketing strategy.mp4
02-Developing your content strategy for social media.mp4
03-Setting goals to measure success.mp4
03-Growing Your Professional Brand
01-Leveraging the basics to grow your professional brand.mp4
02-Defining your audience on Facebook and Twitter.mp4
03-How to network authentically online.mp4
04-Establishing yourself as a thought leader with content.mp4
04-Building Community on Facebook and Twitter
01-Building an online community.mp4
02-Building a community on Facebook.mp4
03-Building a community on Twitter.mp4
04-Identifying what content to post on social media.mp4
05-How to boost engagement with Facebook and Twitter.mp4
06-Connecting with influencers to grow your community.mp4
05-Driving Business Growth with Social Media Marketing
01-Embracing storytelling.mp4
02-Storytelling methods on Twitter.mp4
03-Integrating customer service.mp4
04-Optimizing conversions in Facebook and Twitter.mp4
06-Conclusion
01-Determining your next steps.mp4
14.Marketing on Twitter
01-Introduction
01-Twitter is a great place for businesses.mp4
02-Get Started with Twitter
01-Why your business should be on Twitter.mp4
02-Establish marketing objectives on Twitter.mp4
03-Build Your Twitter Profile
01-Build your brand on Twitter.mp4
02-Add a photo and cover image to your Twitter profile.mp4
03-Write your Twitter bio.mp4
04-Pin a tweet.mp4
04-Build Your Twitter Audience
01-Connect with contacts on Twitter.mp4
02-Explore hashtags on Twitter.mp4
03-Use Twitter lists.mp4
05-Post on Twitter
01-Craft a great tweet.mp4
02-Create a tweet schedule.mp4
03-Track the success of your tweets.mp4
04-Leverage the power of retweets.mp4
06-Advertise on Twitter
01-Set up an advertising account on Twitter.mp4
02-Launch your Twitter ad campaign.mp4
03-Measure your advertising efforts.mp4
07-Marketing Tips for Twitter
01-Craft exciting content for Twitter.mp4
02-Create compelling offers on Twitter.mp4
03-Add Twitter buttons and widgets to your website.mp4
08-Conclusion
01-Take your Twitter marketing to the next level.mp4
15.Marketing on Facebook
01-Introduction
01-Get to know the power of Facebook.mp4
02-Get Started
01-Why your business should be on Facebook.mp4
02-How Facebook Pages work.mp4
03-Build Your Page
01-How to create a Facebook page.mp4
02-Add a logo and cover photo.mp4
03-Add a call to action button.mp4
04-Choose a username for your Facebook page.mp4
05-Modify Page settings.mp4
04-Build Your Audience on Facebook
01-Posting best practices.mp4
02-Invite friends to like your page.mp4
03-Add a call-to-action button to your page.mp4
05-How to Create Facebook Posts
01-Post an update on your page.mp4
02-How to pin posts on your page.mp4
03-How to schedule Facebook posts.mp4
06-Advanced Facebook Page Features
01-How to create a Facebook event.mp4
02-Page recommendations and reviews.mp4
03-Facebook Live.mp4
04-Facebook stories.mp4
05-Add page admins.mp4
06-Facebook Inbox.mp4
07-Set up an offer.mp4
07-Understand Facebook Insights and Reports
01-Understand Facebook Insights.mp4
02-View your Facebook Insights reports.mp4
08-Conclusion
01-Continue growing your business on Facebook.mp4
16.Social Media Marketing - ROI
Ex_Files_Social_Media_Marketing_ROI.zip
01-Introduction
01-Driving ROI from social media.mp4
02-Measuring Social Media ROI
01-Calculating conversation amplification and applause rates.mp4
02-Tracking the economic value of micro and macro conversions.mp4
03-Using URL parameters to track social media success.mp4
04-Measuring word-of-mouth coefficient and dark social.mp4
05-Marketing mix modeling for attributing social media ROI.mp4
03-Effective Social Media Strategy
01-Arbitraging from earned media to owned media.mp4
02-Building a memorable brand with distinctive assets.mp4
03-Choosing the face of your company.mp4
04-How to do topic and influencer research.mp4
05-Document dont create Making social cost-effective.mp4
06-Tools and tactics for automating social media campaigns.mp4
07-The 4-1-1 rule and 9010 ratio Planning your editorial calendar.mp4
04-Creative Best Practices
01-Anatomy of a social post Hook context asset comment.mp4
02-Creative testing framework Concept-theme-variant.mp4
03-Adopting the conversational copywriting style for social.mp4
04-Building authentic relationships Social media etiquette.mp4
05-Profile optimization Increasing your conversion rate.mp4
05-Social Media Tactics by Channel
01-Facebook performance improvement tactics.mp4
02-Instagram performance improvement tactics.mp4
03-Twitter performance improvement tactics.mp4
04-Reddit performance improvement tactics.mp4
05-LinkedIn performance improvement tactics.mp4
06-Reverse-engineering tactics that work for any social platform.mp4
06-Conclusion
01-Continue learning how to drive social media ROI.mp4
17.SEO Foundations
Ex_Files_SEO_Foundations.zip
Glossary_SEO_Foundations.zip
01-Introduction
01-Leveraging the power of search to accomplish your business goals.mp4
02-Overview of SEO
01-What is search engine optimization SEO.mp4
02-Reading search engine result pages.mp4
03-Setting SEO expectations.mp4
04-How SEO affects your business.mp4
03-Keywords The Foundation of SEO
01-Why you need a keyword-research plan.mp4
02-How to research keywords.mp4
03-Tools to help you analyze keywords.mp4
04-Understanding keyword attributes.mp4
05-Understanding keyword distribution.mp4
06-Ongoing keyword evaluation.mp4
04-Content Optimization How Search Engines and People View Web Pages
01-Understanding content optimization.mp4
02-Optimizing site structure.mp4
03-Optimizing textual page elements.mp4
04-Optimizing nontext components of a webpage.mp4
05-Optimizing for personalized search.mp4
05-Content Optimization Technical SEO
01-Interpreting the code behind webpages.mp4
02-Understanding how search engines index content.mp4
03-Working with canonical URLs and redirects.mp4
04-Leveraging microformats.mp4
05-Working with server-side factors.mp4
06-Using Google Search Console.mp4
06-Long-Term Content Planning
01-Overview of long-term content strategies.mp4
02-Plan a successful content strategy and avoid common mistakes.mp4
03-Understanding different types of content.mp4
04-Getting ideas for content.mp4
05-Working with an editorial calendar.mp4
06-Promote your content with social media.mp4
07-Measuring content performance.mp4
07-Link-Building Strategies
01-Understanding the importance of links.mp4
02-Building internal links.mp4
03-Building external links.mp4
04-Finding link-building opportunities.mp4
08-Measuring SEO Effectiveness
01-Measuring SEO performance.mp4
02-Analyzing keywords.mp4
03-Analyzing links.mp4
09-Ecommerce Local and Mobile SEO Considerations
01-Understanding SEO and ecommerce.mp4
02-Understanding local SEO.mp4
03-Understanding mobile SEO.mp4
10-Conclusion
01-Determining your next steps.mp4
18.Augmented Reality Marketing
Ex_Files_Augmented_Reality_Marketing.zip
01-Introduction
01-Getting started with AR Modernize your marketing.mp4
02-AR Marketing
01-Exploring and leveraging AR in your marketing mix.mp4
02-Planning your AR campaign.mp4
03-Defining your brands identity when using AR.mp4
04-Designing an AR marketing campaign that serves your brand.mp4
05-Identifying the metrics of an AR campaign.mp4
03-Conclusion
01-Next steps.mp4
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