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[ CoursePig com ] Udemy - Marketing Analytics - Stand Out by Becoming an Analytics Pro!
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Get Bonus Downloads Here.url (Size: 1.25 GB) (Files: 122)
Get Bonus Downloads Here.url
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01 - Introduction
001 Download the Files.html
002 Introduction to the case study.mp4
002 Introduction to the case study_en.vtt
10267206-Marketing-Analytics-Bootcamp-Slides.pdf
17680024-Marketing-Analytics-Case-Study.xlsm
17680026-Marketing-Analytics-Case-Study-Solution.xlsm
02 - Web, Social Media, & Digital Advertising Analytics
001 Web Analytics Traffic sources.mp4
001 Web Analytics Traffic sources_en.vtt
002 Web Analytics Time spent on site.mp4
002 Web Analytics Time spent on site_en.vtt
003 Web Analytics BounceAbandonment rate.mp4
003 Web Analytics BounceAbandonment rate_en.vtt
004 Introducing the case study data.mp4
004 Introducing the case study data_en.vtt
005 Social Media Analytics FollowersLikes.mp4
005 Social Media Analytics FollowersLikes_en.vtt
006 Social Media Analytics Engagement.mp4
006 Social Media Analytics Engagement_en.vtt
007 Social Media Analytics Key takeaways.mp4
007 Social Media Analytics Key takeaways_en.vtt
008 Digital Ad Analytics Impressions and reach.mp4
008 Digital Ad Analytics Impressions and reach_en.vtt
009 Digital Ad Analytics Click-through-rate (CTR).mp4
009 Digital Ad Analytics Click-through-rate (CTR)_en.vtt
010 Digital Ad Analytics Cost-per-click (CPC).mp4
010 Digital Ad Analytics Cost-per-click (CPC)_en.vtt
011 Digital Ad AnalyticsCost-per-lead & Key takeaways.mp4
011 Digital Ad AnalyticsCost-per-lead & Key takeaways_en.vtt
03 - Applying our Analytics
001 Campaign Cost & # of Impressions.mp4
001 Campaign Cost & # of Impressions_en.vtt
002 Calculating CPC & Lead conversion.mp4
002 Calculating CPC & Lead conversion_en.vtt
003 Asking more questions of our data.mp4
003 Asking more questions of our data_en.vtt
004 Analyzing our data by ad pt. I.mp4
004 Analyzing our data by ad pt. I_en.vtt
005 Analyzing our data by ad pt. II.mp4
005 Analyzing our data by ad pt. II_en.vtt
006 Calculating Cost-per-lead.mp4
006 Calculating Cost-per-lead_en.vtt
04 - Customer Analytics
001 Customer Analytics Customer acquisition cost.mp4
001 Customer Analytics Customer acquisition cost_en.vtt
002 Customer Analytics Customer lifetime value.mp4
002 Customer Analytics Customer lifetime value_en.vtt
003 Customer Analytics Customer lifetime value example.mp4
003 Customer Analytics Customer lifetime value example_en.vtt
004 Customer Analytics Net promoter score.mp4
004 Customer Analytics Net promoter score_en.vtt
005 Customer Analytics Key takeaways.mp4
005 Customer Analytics Key takeaways_en.vtt
05 - Applying our Analytics pt. II
001 Introduction to our new data.mp4
001 Introduction to our new data_en.vtt
002 Calculating the # of new customers.mp4
002 Calculating the # of new customers_en.vtt
003 Calculating average customer age & Days to convert.mp4
003 Calculating average customer age & Days to convert_en.vtt
004 Calculating customer acquisition cost & Average purchases.mp4
004 Calculating customer acquisition cost & Average purchases_en.vtt
005 Adding fields to our data.mp4
005 Adding fields to our data_en.vtt
006 Calculating touch points & Lead conversion.mp4
006 Calculating touch points & Lead conversion_en.vtt
007 Building a PivotChart with Slicers.mp4
007 Building a PivotChart with Slicers_en.vtt
008 Analyzing age demographics.mp4
008 Analyzing age demographics_en.vtt
009 Creating a PivotTable with a calculated field.mp4
009 Creating a PivotTable with a calculated field_en.vtt
010 Calculating net promoter score.mp4
010 Calculating net promoter score_en.vtt
011 First contact with customer.mp4
011 First contact with customer_en.vtt
012 Customer satisfaction.mp4
012 Customer satisfaction_en.vtt
013 Understanding customer engagement.mp4
013 Understanding customer engagement_en.vtt
014 Calculating customer lifetime value.mp4
014 Calculating customer lifetime value_en.vtt
06 - Modeling Out a New Marketing Initiative
001 Our Recommendation.mp4
001 Our Recommendation_en.vtt
002 Introduction to modeling.mp4
002 Introduction to modeling_en.vtt
003 Evaluating new ad channels.mp4
003 Evaluating new ad channels_en.vtt
004 Calculating customer lifetime value.mp4
004 Calculating customer lifetime value_en.vtt
005 Modeling tips and best practices.mp4
005 Modeling tips and best practices_en.vtt
006 Inputting our assumptions pt. I.mp4
006 Inputting our assumptions pt. I_en.vtt
007 Inputting our assumptions pt. II.mp4
007 Inputting our assumptions pt. II_en.vtt
008 Inputting our assumptions pt. III.mp4
008 Inputting our assumptions pt. III_en.vtt
009 Projecting ad revenue pt. I.mp4
009 Projecting ad revenue pt. I_en.vtt
010 Projecting ad revenue pt. II.mp4
010 Projecting ad revenue pt. II_en.vtt
011 Projecting organic follower revenue.mp4
011 Projecting organic follower revenue_en.vtt
012 Projecting expenses.mp4
012 Projecting expenses_en.vtt
013 Calculating net profit and breakeven.mp4
013 Calculating net profit and breakeven_en.vtt
014 Understanding ROI.mp4
014 Understanding ROI_en.vtt
015 Calculating our returns.mp4
015 Calculating our returns_en.vtt
016 Creating a single-variable sensitivity table.mp4
016 Creating a single-variable sensitivity table_en.vtt
017 Creating a multi-variable sensitivity table.mp4
017 Creating a multi-variable sensitivity table_en.vtt
07 - Introduction to Dynamic Dashboards
001 Presenting key performance indicators (KPIs).mp4
001 Presenting key performance indicators (KPIs)_en.vtt
002 Creating spin buttons.mp4
002 Creating spin buttons_en.vtt
003 Making our dashboard dynamic.mp4
003 Making our dashboard dynamic_en.vtt
004 Creating various charts and graphs.mp4
004 Creating various charts and graphs_en.vtt
Bonus Resources.txt
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