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  Ex_Files_Marketing_Foundations_Analytics

   Exercise Files

    Analytics-Marketing Measurement Model-SAMPLE.xlsx

    Goals-Goal Value Planner.xlsx

  [1] Introduction

   [1] Improve your marketing analytics acumen.srt

  [2] 1. The Objective of Marketing Analytics

   [1] Obstacles to effective marketing analytics.srt

   [2] Identify your business objectives for marketing analytics.srt

   [3] Define objectives, goals, metrics, and KPIs.srt

   [4] Implement business objectives for strategy.srt

  [3] 2. A Clear Analytics Strategy Creates Clear Measurement

   [1] Create measurements that connect to objectives.srt

   [2] Focus on marketing tactics, not channels.srt

   [3] Establish target outcomes and value for your analytics.srt

   [4] Establish comparison and benchmark data.srt

  [4] 3. Implement Analysis Methods

   [1] Leverage the best analytics skill Asking questions.srt

   [2] Apply question-asking frameworks.srt

   [3] Connect measurement factors in marketing campaigns.srt

  [5] 4. Turn Data into Insight, Insight into Action

   [1] Apply KPIs to connect data to action.srt

   [2] Improve the user experience using marketing analytics.srt

   [3] Establish a reporting framework for your analytics data.srt

  [6] Conclusion

   [1] Implementing your marketing analytics strategy.srt