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  Ex_Files_Diversity_Inclusion_Marketing_Inclusive_Language

   Exercise Files

  [1] Introduction

   [1] Moving your brand forward with inclusive marketing language.srt

  [2] 1. Build a Shared Mindset

   [1] Making a business case for inclusive brands.srt

   [2] Defining inclusive language.srt

   [3] Navigating visible and invisible forms of inclusive language.srt

   [4] Assessing where you are in the journey.srt

  [3] 2. Assess the Idea

   [1] Know your audience and embrace differences.srt

   [2] Embracing the diversity within diversity.srt

  [4] 3. Evaluate the Words

   [1] Recognize and avoid stereotypes in your language.srt

   [2] Use person-first and gender-neutral language.srt

   [3] Evaluate the impact of inclusive language on stakeholders.srt

  [5] 4. Learn from the Work

   [1] Learn from and fix mistakes in marketing.srt