1. Are You Ready to Growth Hack the Google Merch Store Let’s Get Started!

  2. [Beginner] What is Growth Hacking.vtt

 10. Growth Hacking Retention Acquisition is Expensive. Retention is Not

  6.1 One of Maja's Favorite Tools is Hotjar.html

  7. Develop a Post-purchase Flow for the Richard Persona.html

 2

  1. Let Google Analytics Release Your Inner Detective.vtt

  10. [Intermediate] An Introduction to Digital Funnels and Conversion Points.mp4

  10.1 A Simple Guide to Understanding and Creating a Website Conversion Funnel.html

  11. Practicum 1 Use GA to Find Good Segments and Enrich them with Facebook Insights.vtt

  11.2 Login to Facebook for Business to Access Audience Insights.html

  12. Get Hands-on with Real Data from the Google Merch Store.html

  13. [Advanced] Build an Automated Google Analytics Monitoring System.vtt

  2. [Beginner] How to Measure Traffic Volume and Visitor Interest.mp4

  2.1 How to Lower Your Site's Bounce Rate.html

  3. [Beginner] How to Measure Engagement and Actions Taken.mp4

  3.1 61 Tips For Increasing Engagement On Your Website.html

  4. [Intermediate] SourceMedium and Good Traffic (Essential Skill).vtt

  5. [Intermediate] SideBYSide Set Up Your Google Analytics Property.vtt

  5.2 Watch Our Interview with Reva Minkoff on Google Analytics for Startups.html

  5.4 How to Add Collaborators to Your Account.html

  6. [Intermediate] SideBYSide Two Ways to Install Your Facebook Pixel.vtt

  6.2 Another Quick Tutorial on Manually Installing Your Facebook Pixel.html

  7. [Beginner] SideBYSide Voice Command Your Google Analytics Database.mp4

  7.1 Download the Google Analytics iOS App.html

  8. [Expert Interview] Reva Minkoff on Using Analytics at Different Stages of Growth.mp4

  8.1 Watch the Full Interview with Reva Minkoff on the Eazl YouTube Channel.html

  9. Pirate Metrics! Let’s Expand Your View of Funnels.vtt

 3

  1. What if Your Focus was So Clear You Found Growth Hacks in Your Dreams.vtt

  1.2 Target Market Interviewing Tips (via the Eazl YouTube Channel).html

  10. Practicum 2 Build the Richard Persona in Xtensio with Maja.mp4

  10.1 What Research Methods can I use to Create Personas (via StackExchange).html

  10.3 Tips for Creating Strong User Personas (via Xtensio).html

  2. [Beginner] The Fundamentals of Segmentation for Growth Hackers.mp4

  3. [Expert Interview] Thomas Paris from MAD Kings on Segments and Acquisition.mp4

  3.1 Connect with Thomas Paris on LinkedIn.html

  4. [Beginner] SideBYSide How to Use Facebook Audience Insights (Research vs. Ads).vtt

  5. [Intermediate] How to Build Personas and Needs Maps through Customer Interviews.vtt

  5.2 How to Use Psychographics in Your Marketing A Beginner's Guide.html

  6. [Expert Interview] Alen Faljic from IDEO on Soft Data and Design Thinking.vtt

  6.2 Watch the Full Interview with Alen Faljic on the Eazl YouTube Channel.html

  7. What are the Building Blocks of a Growth Hacking Campaign.vtt

  8. [Beginner] Three Growth Marketing Concepts We'll Use Throughout the Course.mp4

  9. [Intermediate] Do You Have a Must-have Product or Service.mp4

 4

  1. You Don’t Need to Know Everything when You Have Data.vtt

  2. [Analyze Data] The Fundamentals of Lean Analytics (Beginner).vtt

  3. [Focus on the Inputs] Find and Measure Your Leading Variables (Intermediate).vtt

  4. [Prioritize Growth Ideas] How to Use the ICE System in Growth Hacking (Beginner).vtt

  5. [Work as a Team] 5 Hats The Five Skills Needed to Hack Growth (Intermediate).vtt

  6. [Expert Interview] Brian Taylor from Amazon on UX and When to Use AB Testing.vtt

  6.2 Connect with Brian Taylor from Amazon on LinkedIn.html

  7. Practicum 3 Maja, Davis, and Jure Brainstorm Richard Persona Growth Hacks.vtt

  7.2 The Practical Advantages of the ICE Score as a Prioritization Framework (via GrowthHackers.com).html

  8. Build the Richard Persona in the Google Merch Store Analytics Account.html

 5

  1. How to Test Your Way to LanguageMarket Fit.vtt

  1.2 Research from Glenn Carroll at Stanford on the Value of Authenticity in Brand Communication.html

  2. [Beginner] Write Better Copy for Your Emails, Blogs, Websites, etc..vtt

  3. [Intermediate] Hacking Acquisition The 8 Seconds Rule and Channel Testing.mp4

  4. [Intermediate] Try These Methods to Increase Email List Signups.mp4

  4.1 25 Simple Ways to Grow Your Email List.html

  5. [Advanced] What is Dynamic Creative and How Can You Use It.vtt

  6. [Expert Interview] Savvas Zortikis on Using Viral Loops to Gamify Email Referral.mp4

  6.1 Read the Viral Marketing Posts on the Viral Loops Blog.html

  7. Practicum 4 Let’s Launch and Debrief a Dynamic Creative Ad Test.mp4

  7.1 Access Eazl’s Facebook Ad Creative Cheat Sheet (from Eazl’s Facebook Ads Course).html

  7.3 View the Landing Page that Your Instructor Used in the Test.html

 6

  1. What’s the Language Spoken by 65% of the Global Population.vtt

  2. [Beginner] The Fundamentals of User Experience (UX).vtt

  3. [Beginner] How to Design a Killer Landing Page.vtt

  3.2 101 Landing Page Optimization Tips.html

  4. Romina Kavčič Language + Usability = Conversion.vtt

  4.2 Connect with Romina on LinkedIn.html

  5. [Intermediate] Try these Five Methods to Increase Conversions.mp4

  5.1 Some Examples of Anchoring in Action.html

  6. Practicum 5 How UX Impacts the Way People Shop on Your Site.mp4

  7. Reverse Engineer Visual Content for the Richard Persona.html

 7

  1. Imagine Yourself Managing Your Own Digital Airport.vtt

  10. [Beginner] SideBYSide Set Up Basic Link Tracking for a URL.vtt

  11. [Advanced] Use UTM Tracking to Compare Channels and Content.mp4

  11.1 Spreadsheet for Keeping Track of Your UTM Codes Across a Campaign created by Giovanni Santos (Portuguese).html

  12. [Advanced] SideBYSide Append UTM Codes to a Link.vtt

  13. Practicum 6 Facebook Ads Tips from Jure (He’s Sold €30m+ with FB Ads).mp4

  14. What PPC Ads Drive Good Traffic to the Google Store.html

  2. [Beginner] The Structure, Channels, and Metrics of Online Advertising.vtt

  3. [Beginner] The Fundamentals of Setting Up Search (or “CPC”) Ads.vtt

  4. [Beginner] Audiences and the Basics of Social Media Advertising vs. PPC.mp4

  5. What’s the Most Important Part of Your Funnel.mp4

  6. [Beginner] Send More Effective Marketing Emails.mp4

  7. [Intermediate] SideBYSide Create a Custom Segment in MailChimp.mp4

  7.1 Compare Email Outreach Service Providers in this Spreadsheet (via PredictLeads).html

  8. [Intermediate] Three Advanced Email Marketing Implementations.vtt

  9. [Intermediate] SideBYSide Automate the Delivery of Emails Based on a Trigger.vtt

 8

  1. Could Lifetime Customer Value Be the Most Important Marketing Metric.vtt

  1.2 Shopify’s Guide to Working with Lifetime Customer Value in eCommerce.html

  10. Create Your First Custom Report and Pilot an SEO Strategy.html

  2. [Intermediate] How to Estimate Lifetime Customer Value and Acquisition Cost.vtt

  3. [Advanced] Place a Value at Each Point of Conversion in Your Funnel.vtt

  4. [Intermediate] SideBYSide Estimate LTV and CAC of Different Personas (See Link).vtt

  5. [Expert Interview] Simon Belak on Segmenting and Lifetime Customer Value.mp4

  5.1 Simon's GitHub Profile.html

  5.3 Watch Simon Belak's Full Interview on the Eazl YouTube Channel.html

  6. As We Shift Focus on Revenue, Let’s Move Our Focus Down the Funnel.vtt

  7. [Beginner] Five Must-know Search Engine Optimization (SEO) Practices.vtt

  7.2 The Ultimate SEO Checklist 25 Questions to Ask Yourself Before Your Next Post.html

  8. [Intermediate] The Five-Point SEO Checklist for Content Marketing.vtt

  9. Practicum 7 Engineering On-site Psychology to Drive Conversions.mp4

  9.1 Use SimilarWeb to Analyze Competitors.html

  9.3 Use BuiltWith to Analyze Competitors.html

 9

  1. How to Mix Social Media and Public Relations to Expand Your Audience.vtt

  2. [Intermediate] Use the RIFE Method to Research Content Ideas.vtt

  3. [Intermediate] SideBYSide Mine Your Content Analytics.vtt

  4. [Intermediate] What Factors Increase the “Viral Effect” of Content.vtt

  5. [Intermediate] ...but What Really Makes a Piece of Content “Go Viral”.mp4

  5.1 7 Ways to Build Better Relationships With Journalists.html

  6. [Expert Interview] Joy Schoffler from Leverage PR on Working the Media.mp4

  6.1 Connect with Joy on LinkedIn.html

  7. [Intermediate] SideBYSide Find and Mass Mail Journalists and VIPs.mp4

  7.1 Get the Eazl Guide to Boolean Searching.html

  7.3 Here’s a crash course on using Google Sheets.html

  8. Practicum 8 How to Pick Products and Territories for Expansion.mp4

  9. How Would You Expand the Google Merch Store Beyond the US.html