01. Intro: The Fear of Analytics
123562_XR15_01_01_The_Fear_of_Analytics.mp4
7.73 MB
123562_XR15_01_02_Why_Analytics_Difficult.mp4
17.82 MB
02. Defining Analytics Terminology
123562_XR15_02_01_Visitors.mp4
13.10 MB
123562_XR15_02_02_Referrals.mp4
11.18 MB
123562_XR15_02_03_Bounce_Rate.mp4
11.06 MB
123562_XR15_02_04_Conversion_Rate.mp4
11.39 MB
03. The Problem of Numbers
123562_XR15_03_01_Caveman_Analytics.mp4
11.38 MB
123562_XR15_03_02_Numbers_without_context.mp4
10.77 MB
123562_XR15_03_03_Goals.mp4
18.15 MB
123562_XR15_03_04_context_contrast_comparison.mp4
15.96 MB
123562_XR15_03_05_Segments.mp4
15.13 MB
04. Building Segments for Comparison
123562_XR15_04_01_Acquisition_Segments.mp4
12.38 MB
123562_XR15_04_02_Search_shows_intent.mp4
14.07 MB
123562_XR15_04_03_Source_determines_behavior.mp4
20.62 MB
123562_XR15_04_04_Actions.mp4
20.10 MB
05. Value: The Master Metric
123562_XR15_05_01_Value.mp4
13.18 MB
123562_XR15_05_02_How_to_Track_Value.mp4
13.40 MB
123562_XR15_05_03_The_Value_of_a_Lead.mp4
15.34 MB
123562_XR15_05_04_The_Value_of_Marketing.mp4
25.53 MB
06. Everything is Measurable
123562_XR15_06_01_The_Value_of_Content.mp4
13.87 MB
123562_XR15_06_02_Entry_Pages.mp4
12.71 MB
123562_XR15_06_03_The_Value_of_SEO.mp4
22.69 MB
123562_XR15_06_04_The_Value_of_Words.mp4
18.20 MB
123562_XR15_06_05_Social_Media.mp4
12.31 MB
123562_XR15_06_06_The_Value_of_Email.mp4
26.22 MB
07. Creating Valuable Reports
123562_XR15_07_01_Replace_Ranking_Reports.mp4
17.88 MB
123562_XR15_07_02_CEO_Reports.mp4
15.66 MB
123562_XR15_07_03_Manager_Reports.mp4
18.74 MB
123562_XR15_07_04_Action_Reports.mp4
18.98 MB
Intro
123562_WL30_00_01_Welcome.mp4
23.91 MB
README.txt
1.27 KB
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