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LYNDA - MOBILE MARKETING FUNDAMENTALS TUTORIAL-kEISO
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Torrent Files List
01. Introduction (Size: 662.32 MB) (Files: 53)
01. Introduction
01_01-Welcome.mp4
02. Understanding Mobile Marketing
02_05-Reviewing the mobile marketing landscape.mp4
02_01-Introduction to mobile marketing.mp4
02_04-Understanding the customer journey.mp4
02_02-Experiencing mobile marketing.mp4
02_03-The mobile marketing purchase funnel.mp4
03. Establishing Your Mobile Foundation
03_03-Testing your email and web performance.mp4
03_02-Reviewing yourself and your company.mp4
03_06-Evaluating your resources.mp4
03_01-Auditing your mobile readiness.mp4
03_07-Identifying dependencies and roadblocks.mp4
03_08-Creating a strategy for the future.mp4
03_05-Setting objectives.mp4
03_04-Establishing a mobile-first strategy.mp4
04. Mobilize Your Web Presence
04_07-Setting up a QR code program.mp4
04_04-Mobile optimizing example.mp4
04_01-Establishing a basic mobile web presence.mp4
04_02-Optimizing your email for mobile.mp4
04_03-Optimizing your website for mobile.mp4
04_06-Measuring your website performance.mp4
04_05-Getting local.mp4
05. Launching an SMS Campaign
05_04-Setting up a messaging campaign.mp4
05_06-Building your mobile phone number database.mp4
05_07-Measuring messaging results.mp4
05_02-Key terms for messaging campaigns.mp4
05_05-Best practices for building a phone number database.mp4
05_01-The value of messaging.mp4
05_03-Illustration of an alert message campaign.mp4
06. Building Mobile Applications
06_01-Introducing mobile applications.mp4
06_07-Mobile app development example.mp4
06_08-Integrating advanced app features.mp4
06_03-App type considerations.mp4
06_06-Promoting and marketing your mobile app.mp4
06_04-Device type considerations.mp4
06_02-Planning your mobile app development.mp4
06_05-Platform and development tool considerations.mp4
07. Managing Mobile Advertising and Commerce Initiatives
07_01-Introducing mobile advertising.mp4
07_03-Setting up a mobile display ad campaign.mp4
07_08-Creating a mobile coupon.mp4
07_07-Integrating mobile commerce.mp4
07_02-Executing a mobile display ad campaign.mp4
07_06-Mobile advertising metrics by the objective.mp4
07_05-Mobile advertising metrics by the numbers.mp4
07_04-What is tracking and measurement.mp4
08. Regulation, Resources, and the International Perspective
08_07-Understanding mobile around the world.mp4
08_02-Understanding government regulations.mp4
08_01-Understanding mobile guidelines and standards.mp4
08_03-Embracing leading resources and tools.mp4
08_04-Mobile marketing partners.mp4
08_05-Partnership considerations.mp4
08_06-Sourcing and working with partners.mp4
09. Conclusion
09_01-Preparing for the future.mp4
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