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Pain Vs Pleasure The Perfect Combination For The Perfect Orgas

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Here is a core principle in life…everything we do, every decision we make, is based on our desire to avoid pain or gain pleasure. In most sales trainings, one of the things that is talked about most is the importance of finding your prospect’s pain. And not just surface pain, but personal pain. In other words, how is their current situation affecting them personally? If you can find this “personal pain”, then you will make the sale. It is that simple!

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