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Record Label Marketing, Second Edition (2009)

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Book Description:

A much-needed overall survey of the music industry and the corporate processes used to market music recordings through a record label.

Review:

\'I have been teaching music marketing for nearly a decade and until now I was never satisfied with the texts that were available. This book covers everything you need to know if you are going to do marketing in the industry. The overview of marketing gives the reader the basics and then Hutchison et al take you into just the right level of detail on how it\'s done in the industry. With all the examples and illustrations it doesn\'t read like a text book. By the time you finish reading Record Label Marketing you\'ll be able to create your own marketing plan for your own CD.\' Dr. Clyde Rolston

Paperback: 448 pages
Publisher: Focal Press; 2 edition (September 7, 2009)
Language: English
ISBN-10: 0240812387
ISBN-13: 978-0240812380

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